Inversation by SAP Privacy Statement

Protecting the individual's privacy on the Internet is crucial to the future of Internet-based business and the move toward a true Internet economy. We have created this privacy statement to demonstrate our firm commitment to the individual's right to privacy. This Privacy Statement outlines our personal information handling practices for this service, Inversation by SAP (the “Service”).

If you use the Service as part of an entity or organization with an enterprise agreement with SAP, the term of your organization’s agreement with SAP may restrict our collection or use of your Personal Data. We refer to these types of users in this document as “enterprise users.”

For individual users, the data controller for the Service is SAP America Inc., 3999 West Chester Pike, Newtown Square, PA 19073, United States (“SAP”), with its data protection officer Mathias Cellarius ( For enterprise users, the data controller is the organization that has an agreement with SAP.

General information

Global Privacy Fundamentals

Our privacy practices reflect current global principles and standards on handling personal information. These principles include notice of data use, choice of data use, data access, data integrity, security, onward transfer, and enforcement/oversight. We abide by the privacy laws in the countries where we do business.

When does this Privacy Statement apply?

This Privacy Statement covers this Service and other sites that reference this Privacy Statement. Some SAP entities, programs and/or sites may have their own, possibly different, privacy statements. We encourage you to read the privacy statements of each of the SAP websites or program information you visit or review. If you use the Service as part of an entity or organization with an enterprise agreement with SAP, the term of your organization’s agreement with SAP may restrict our collection or use of your Personal Data.

Even if you are not a user of this Service, some information may be gathered about you by virtue of your interaction with a user of the Service. Please see “Non-Users Interacting with Service Users” for more details.

What does SAP do with my personal data?

SAP collects and uses your data to provide individual users the Service, to improve our products and services, to communicate with you about offers that may be of interest, and for other administrative purposes. You can find detailed information in the “Personal Data Collected and Purposes” below.

Why am I required to provide personal data?

Any provision of personal data is voluntary. However, without providing certain personal data (see “Data we process to provide you the Service”), you will not be able to use the Service.

Personal Data Collected and Purposes

SAP collects certain information which can directly or indirectly identify you (“Personal Data”) to deliver the service, to understand your needs and interests and to help SAP deliver a consistent and personalized experience. We will use such information only as described in this Privacy Statement and/or in the way we specify at the time of collection. We will not subsequently change the way your personal data is used without your consent, as required by applicable law.

Data we process to provide you the Service.

SAP requires your first name, last name and email address to deliver the Service to you, including allowing you to create personal profile areas, view protected content, provide customer feedback and receive support (including communicating with you via email). We will also collect Personal Data that you provide to us, such as when you fill in an optional field to let us know your job title.

Data we process to create a better experience and improve our product.

In addition to your Personal Data, we may collect other information about your use of our Service and  certain details that your browser sends to our website such as your browser type and language, access times, and the address of the website from which you arrived at an SAP website. We use standard automated tools, which include Web beacons, cookies, embedded Web links, and other commonly used information-gathering tools to collect this information.

We use this information to:

Data we process based on your consent.

In the following cases SAP will only use your Personal Data as further detailed below after you have granted your prior consent.

For enterprise users, please note that these activities constitute a separate controller activity of SAP.

Withdrawing Consent

For processing based on consent, you may at any time withdraw a consent granted hereunder. If you withdraw your consent, SAP will not process Personal Data subject to this consent any longer unless legally required to do so. In case SAP is required to retain your Personal Data for legal reasons your Personal Data will be restricted from further processing and only retained for the term required by law. However, any withdrawal has no effect on past processing of personal data by SAP up to the point in time of your withdrawal. Furthermore, if your use of an SAP offering requires your prior consent, SAP will not be (any longer) able to provide the relevant service (or services, if you revoke the consent for SAP to use your profile under the SAP Cloud Platform Identity Authentication Service for multiple SAP offerings), offer or event to you after your revocation. Please direct any such request for withdrawal to

Duration of Storage.

SAP will only store your Personal Data for the following periods as applicable:

Please direct any such objections to Kindly note that in this case the use of certain services or offerings may either be limited or not possible any longer. In case there is a contradicting statutory obligation for SAP to retain your Personal Data, SAP will block it against further processing and then delete the relevant Personal Data when the requirement to retain it has ceased.

Sharing Your Personal Data

Recipients of Data

SAP will not send your personal data outside the SAP Group except to the recipients listed below, unless we are otherwise required to do so by applicable laws.

The following categories of recipients may receive personal data:


Country-Specific Disclosures 

United States.

For users in the United States of America, the following additional provisions apply:

California Do Not Track Disclosure

We use cookies to deliver personalized content, to save you having to re-enter your password repeatedly, to keep track of your shopping cart, and to tailor our information offerings to how you and others use the site. Cookies are identifiers that can be sent from a site via your browser to be placed on your computer's hard drive. Thereafter when you visit a site, a message is sent back to the web server by the browser accessing the site. Your browser may allow you to set a “Do not track” preference, which tells sites you visit that you do not want these messages to be submitted. Our site does not honor “Do not track” requests, but you may elect not to accept cookies by changing the designated settings on your web browser. However, not utilizing cookies may prevent you from using certain functions and features of our site. This site does not allow third parties to gather information about you over time and across sites.

US Children's Privacy

We do not intend for our websites or online services to be used by anyone under the age of 13. If you are a parent or guardian and believe we may have collected information about a child, please contact us as described in this Privacy Statement.

Updated: 8th March 2019